AI Disclosure Scanner
Automatically detects missing AI transparency disclosures on your website. If you have a chatbot, AI-generated content, or automated decisions, EU AI Act Article 50 requires explicit disclosure — we find exactly where you're exposed.
Why AI Transparency Requirements Matter in 2026
EU AI Act Article 50 becomes enforceable on August 2, 2026. Any website that uses a chatbot, publishes AI-generated content, or deploys automated decision-making systems must disclose this clearly to users. The obligation applies regardless of where your company is based — if EU users can access your site, the rule applies.
Most websites are not prepared. A chatbot with a human-sounding name, AI-written blog posts without labels, or a recommendation engine with no explanation — each of these is a potential Article 50 violation. The AI Disclosure Scanner checks your entire website automatically, page by page, and surfaces every gap before a regulator does.
Enforcement is already happening under existing laws. The FTC fined DoNotPay $193,000 in 2025 for deceptive AI chatbot claims. The UK ICO issued an enforcement notice against Snap for inadequate AI transparency in 2023. These cases set the precedent for how regulators will act under the EU AI Act from August 2026.
What We Detect
- Chatbot or virtual assistant not identified as AI — violates EU AI Act Article 50 transparency requirements effective August 2026
- AI-generated content published without disclosure — conflicts with AI content disclosure requirements under emerging EU regulations
- Recommendation engine operating without transparency notice — users have a right to know how suggestions are generated
- Automated decisions made without explanation — may violate GDPR Article 22 rights on automated individual decision-making
- No AI usage policy or disclosure page — a core requirement for websites using any form of AI in user-facing features
How the AI Disclosure Scanner Works
Crawl your entire website
The scanner visits every page on your site — not just the homepage — checking for chatbot scripts, AI-generated content signals, recommendation engines, and automated decision interfaces.
Detect disclosure gaps
Each page is analyzed against EU AI Act Article 50 requirements. The scanner checks whether chatbots identify themselves as AI, whether AI-generated content is labeled, and whether automated decisions include required explanations.
Map findings to legal articles
Every finding is linked to a specific legal requirement — Article 50(1) for chatbots, Article 50(4) for AI-generated content, GDPR Article 22 for automated decisions. No vague warnings.
Get a scored report with fixes
Your report includes a compliance score, severity ratings for each finding, and specific instructions for how to fix each gap — including copy-paste disclosure language.
Recent AI Transparency Enforcement Cases
| Company / Date | Regulator | Action | Year |
|---|---|---|---|
| DoNotPay | US FTC | $193,000 fine + cease order for deceptive AI chatbot claims | 2025 |
| Snap Inc. (My AI) | UK ICO | Enforcement notice for inadequate AI transparency | 2023 |
| Replika (Luca Inc.) | Italian Garante | Processing ban + fine for undisclosed AI interaction | 2025 |
| Unnamed bank | Berlin DPA | €300,000 fine for undisclosed automated decision-making | 2023 |
Legal Basis
- EU AI Act (Regulation 2024/1689) — Article 50: Transparency obligations for providers and deployers of certain AI systems
- EU AI Act — Article 52: Transparency obligations for certain AI systems including chatbots and deepfakes
- GDPR (Regulation 2016/679) — Article 22: Automated individual decision-making, including profiling
- GDPR — Articles 13 & 14: Information to be provided where personal data are collected
- FTC Guidelines — Requirements for clear and conspicuous disclosure of AI use in consumer-facing applications
Potential Consequences
Non-compliance with EU AI Act transparency obligations could result in fines up to €35 million or 7% of global annual revenue, whichever is higher. GDPR violations related to automated decision-making may lead to fines up to €20 million or 4% of global annual turnover. The FTC has also taken enforcement action against companies for deceptive AI practices. Read our guide on chatbot disclosure requirements for detailed compliance steps.
Frequently Asked Questions
Does EU AI Act Article 50 apply to US companies?
Yes. Article 2 of the EU AI Act has extraterritorial scope — if your website is accessible to EU users and uses AI, Article 50 applies regardless of where your company is located. See our guide on whether the EU AI Act applies to US companies.
What counts as a 'chatbot' under Article 50?
Any AI system designed to interact directly with users in natural language — including LLM-based assistants, rule-based bots that simulate human conversation, and AI-powered live chat. If a user could reasonably believe they are talking to a human, disclosure is required.
Does my AI policy page satisfy the disclosure requirement?
An AI policy page is necessary but not sufficient. Article 50 requires disclosure at the point of interaction — before or at the start of a conversation, not buried in a linked policy document.
What does a compliant chatbot disclosure look like?
A clear, visible label at the start of every conversation: 'You are chatting with an AI assistant.' A persistent icon or badge visible throughout the session. The disclosure must be in the interface itself, not only in terms of service.
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SiteProof AI is an automated analysis tool. Results are informational and do NOT constitute legal advice. Consult a qualified legal professional for compliance decisions.