EU AI Act enforcement started August 2, 2026. GDPR has been enforced since 2018. FTC guidelines on AI transparency apply to US companies. The question is no longer whether you need to disclose AI use on your website — it's whether you're doing it correctly.
This page gives you copy-paste templates for every scenario: chatbot disclosures, AI content labels, privacy policy language, and a full AI policy page. Use them as-is or adapt them to your situation.
What You Need to Disclose
There are four distinct disclosure requirements, each governed by different rules:
| If your site has… | You need… | Law |
|---|---|---|
| A chatbot or AI chat widget | Chatbot disclosure in the chat interface | EU AI Act Art. 50(1) |
| AI-generated images, audio, or video | Machine-readable content label | EU AI Act Art. 50(4) |
| AI tools that process user data | Privacy policy AI section | GDPR Art. 13–14 |
| AI-generated product recommendations | Disclosure of automated decision logic | GDPR Art. 22 |
| Any AI use (as best practice) | Public AI policy page | EU AI Act, FTC guidelines |
Chatbot Disclosure Templates
EU AI Act Article 50(1) is specific: the disclosure must appear before or at the start of the interaction. It must be clear and conspicuous — not buried in a settings page or terms of service.
Option 1 — Chat header label (recommended)
Best for: all chatbots. Persistent, impossible to miss.
<!-- Chat widget header -->
<div class="chat-header">
<span class="ai-badge">AI</span>
<span>Support Assistant</span>
</div>
<p class="chat-disclaimer">You are chatting with an AI assistant, not a human.</p>
Option 2 — First message disclosure
Best for: conversational AI assistants where the first message sets context.
First message from AI:
“Hi! I'm an AI assistant. I can help you with questions about our products and services. For complex issues, I'll connect you with our human support team. How can I help you today?”
Option 3 — Pre-chat disclosure screen
Best for: when you want explicit user acknowledgment before conversation starts.
Before you start
You're about to chat with an AI assistant powered by [model/provider]. This is not a human. Conversations may be reviewed to improve our service.
[Continue] button — user clicks to proceed
What does NOT work
- A disclosure buried in your terms of service or privacy policy
- A footnote at the bottom of the page
- Disclosure only on a help page, not in the chat widget itself
- A generic “powered by AI” mention on the About page
AI Content Label Templates
EU AI Act Article 50(4) targets AI-generated content designed to appear authentic — primarily synthetic images, audio, and video. For text content, best practice is to disclose when content is substantially AI-generated.
Blog post / article label
Minimal version:
AI-assisted content
Standard version:
Written with AI assistance. Reviewed and edited by [Author Name].
Full version (recommended for substantial AI content):
This article was drafted using AI tools and reviewed by our editorial team. AI-generated drafts are fact-checked against primary sources before publication.
AI-generated image label
Visible label (required for authentic-appearing images):
Alt text approach:
Visible caption approach:
Privacy Policy AI Language
GDPR Articles 13 and 14 require disclosure of how you process personal data — including through AI systems. Add a dedicated section to your privacy policy:
Template: AI Systems and Automated Processing
AI tools we use: Our website uses AI-powered tools including [list specific tools, e.g., AI chat support, AI-generated content, analytics AI]. These tools may process data you provide or data collected automatically from your interactions.
What data AI systems process: [Specify: e.g., chat messages, browsing behavior, preferences, contact information].
Legal basis: [Specify: e.g., legitimate interests (Art. 6(1)(f) GDPR), consent (Art. 6(1)(a)), or contract performance].
Automated decisions: [If applicable: We use automated decision-making for [purpose]. You have the right to request human review of any automated decision that significantly affects you. Contact us at [email] to exercise this right.]
Data transfers: [If applicable: Some AI tools transfer data to providers based outside the EU. These transfers are protected by [Standard Contractual Clauses / adequacy decision / other mechanism].]
AI Policy Page Template
A dedicated AI policy page is the clearest way to demonstrate transparency to both users and regulators. It's referenced in EU AI Act Article 13 transparency requirements and is increasingly expected during regulatory review.
The page should cover: what AI systems you use, their purpose, what data they process, and how users can opt out or get human review. Rather than writing this from scratch, use our AI policy generator — it creates a policy tailored to your specific scan results.
Where to Place Each Disclosure
Chat widget
Persistent label in the chat header on every page where chat appears
Blog posts with AI content
Top or bottom of the article, before or after the main content
AI-generated images
Alt text or visible caption on every image
Privacy policy
Dedicated AI section — not buried in generic data processing language
Footer
Link to your AI policy page alongside Privacy Policy and Terms
Not sure what your site needs to disclose?
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